Dream Generative is also known as Guillaume in the duo he has formed with Cécile for over 15 years as a still life photographer. This artistic partnership, focused on creating scenes with a twist of quirkiness and lightness, has shaped his style and meticulous approach to lighting and composition.

Since 2022, Guillaume has been enthusiastically exploring generative imagery. Drawing on his photographic expertise, he imagines his visuals through a carefully structured process of suggestion, perpetually blending real and imaginary elements. Each image is created with the same care as those he works on in the studio. For him, AI is not a shortcut, but a tool that offers him new ways to explore setting, light and colour. It is an extension of his work as a photographer.

This new and constantly evolving path reflects his artisanal sensibility rooted in the research and composition of unique scenes that are both tactile and relevant.